It’s been suspected that Meghan Marklecould be quietly working on a new project – but according to a royal expert, her business ventures are coming across as ‘inconsistent and erratic’ as audiences may be ‘growing numb’ to her launches and rebrands.
Over the past few weeks, The Duchess has been seen in public more than ever, as she’s attended multiple glamorous, high-profile events, such as the Balenciaga show at Paris Fashion Week, and the Project Healthy Minds gala in New York City, where she accepted the Humanitarian of the Year Award.
She also traveled to Washington, D.C.,to attend theFortune’s Most Powerful Women Summit, and was seen in Los Angeles this past weekend to support the George Zajfen Tennis Tournament organized by close friendKelly McKee Zajfen, in honor of her late son, George.
It seems as if she’s making the social rounds with the who’s who in town, as she was seen schmoozing withAustralian film director Baz Luhrmann and exchanging a quick kiss-on-the-cheek ‘hello’ with Vogue editor Anna Wintour at Fashion Week.
But what’s more is that Meghan has also documented the behind-the-scenes of these cross-country adventures, as she revealed the fun and intimate details of her trip – especially highlighting her various makeup looks that she wore.
It’s now being said that Meghan could be getting ready to launch her own makeup line, as sources recently told Mail on Sunday that she could make a ‘lot more money in beauty than selling pots of jam.’
The deliberate inclusion and mention of her makeup seems to be a large clue that she could be looking towards that space, just months after she launched her lifestyle brand, As Ever, which sells jam spreads and wine.
‘I think Meghan is testing the water to see if the public has an appetite for a makeup line,’ Ryan McCormick, Managing Partner at Goldman McCormick PR, told Royale exclusively.
It’s been suspected that Meghan Markle could be quietly working on a new project – but according to a royal expert, her business ventures are coming across as ‘inconsistent and erratic’ as audiences may be ‘growing numb’ to her launches and rebrands
Rumors of the Duchess of Sussex’s venture spread after she posted two clips on Instagram, one of which is pictured, showing her applying lipstick with the brand names obscured
It seems as if she’s making the social rounds with the who’s who in town, as she was seen schmoozing with Australian film director Baz Luhrmann and exchanging a quick kiss-on-the-cheek ‘hello’ with Vogue editor Anna Wintour at Paris Fashion Week
‘As Ever currently has trademarks for cosmetic products as well as home décor, yoga equipment, linens, small kitchen appliances, and condiments. It seem she has a bold, wide vision for her brand reach,’ he said.
But according to royal expertKinsey Schofield, host ofKinsey Schofield Unfiltered, there is a glaring error here.
‘The problem with Meghan’s brand is that it’s inconsistent and erratic,’ Schofield told Royale exclusively.
‘Her countless business ventures don’t come across as ambitious. They feel like the efforts of someone who can’t commit to a single project,’ she shared.
‘If she doesn’t develop some brand cohesion soon, audiences will grow numb to yet another launch or rebrand, especially when she hasn’t yet excelled in any one arena.’
In one of the clips that The Duchess included in herNew York City video, she was spotted doing her own makeup, as she applied light pink lipstick on her pout, surrounded by a table of cosmetics.
She also showed how she got ready for Paris Fashion Week, as her team helped her with hair and makeup – while her makeup artist, Daniel Martin, quietly deleted a video detailing the exact cosmetic products that he used on her.
A source later told Royale that it was deleted because Martin had not included all the beauty products which had been used.
She also showed how she got ready for Paris Fashion Week, as her team helped her with hair and makeup – while her makeup artist, Daniel Martin, quietly deleted a video detailing the exact cosmetic products that he used on her
During her chat with Fortune last week, Meghan spoke about the future of As Ever, leaving things quite vague
A source later told Royale that it was deleted because Martin (left) had not included all the beauty products which had been used
Meghan even reportedly met with newly-appointed Vogue editor, Chloe Malle, at The Whitby Hotel in Manhattan during her recent trip
The source said an updated version of the video is likely to be posted at a later date, but it hasn’t yet.
According to Schofield, some of Meghan’s moves as of late have been reminding her of those of the Kardashian family.
‘I’m seeing a lot of Kardashian influence in Meghan’s recent moves,’ Schofield told Royale.
Of course, the Kardashian’s have built multiple beauty empires – including Kylie Jenner, who started Kylie Cosmetics, a brand worth millions and millions of dollars.
But if Meghan were to launch her own line, it might not go as well as the Kardashian’s did.
‘Meghan doesn’t have the Gen Z audience that Kylie Jenner commands or the beauty credibility Kim Kardashian built before launching her own line,’ Schofield explained.
‘She might release a limited collection to manufacture a sense of success, but the public doesn’t immediately associate her with flawless makeup,’ she continued.
‘Meghan name drops her Montecito friend and makeup entrepreneur Victoria Jackson quite a bit. Maybe there is a collaboration in the works there,’ the royal expert added.
Of course, the Kardashian’s have built multiple beauty empires – including Kylie Jenner, who started Kylie Cosmetics, a brand worth millions and millions of dollars
In the beauty business, there seems to be plenty of opportunity for growth, as Hailey Bieber recently reached billionaire status when E.l.f. Cosmetics acquired her beauty line, Rhode, to E.l.f. Cosmetics, for one billion in May
‘If she wanted to expand to beauty, she could have started with an As ever beeswax lip balm,’ Schofield said
Duringher chat with Fortune last week, Meghan spoke about the future of As Ever, leaving things quite vague.
She didn’t explicitly mention a makeup line, but indicated that she wanted to ‘scale’ her brand.
‘My intention would be to have really bespoke, small retail collaborations, do some interesting ones as well in global territories, and of course, as you think about scaling, it’s a brand that’s accessible, but it still has a quality that feels as though it’s masstige,’ Meghan told interviewer Alyson Shontell.
In the beauty business, there seems to be plenty of opportunity for growth, as Hailey Bieber recently reached billionaire status when E.l.f. Cosmetics acquired her beauty line,Rhode, to E.l.f. Cosmetics, for one billion in May.
Bieber launched her much-anticipated brand in June 2022, releasing only three products at the time – Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.
Selena Gomez’s Rare Beauty is also worth a high number – estimated at $2.7 billion in mid-2025, per Fortune.
Not to mention, Meghan’s good pal, IT Cosmetics founder Jamie Kern Lima, sold her brand toL’Oréal in 2016 for $1.2 billion.
Meghan even reportedly met with newly-appointed Vogue editor, Chloe Malle, at The Whitby Hotel in Manhattanduring her recent trip.
And according to McCormick, Meghan could stand to see a large chunk of change if she started her own makeup line.
‘If a mere 2% of her 4.3 million Instagram followers each buy a $50 product, The Duchess will make $4.3 million in revenue,’ McCormick shared.
But Schofield doesn’t believe the same kind of big deal that Hailey Bieber got for Rhode would happen if Meghan were to venture into the beauty world.
‘If she wanted to expand to beauty, she could have started with an As ever beeswax lip balm,’ Schofield said.
‘Brand cohesion. Meghan Markle lacks it. As Ever lacks it. It all looks very sloppy and thrown together,’ she continued.
‘Eventually, legitimate brands or investors will write off the Sussexes as frivolous and undisciplined and their opportunities will run out.’
