By CINDY TRAN FOR DAILY MAIL AUSTRALIA
Published: 04:59 BST, 16 July 2025 | Updated: 05:04 BST, 16 July 2025
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A Chemist Warehouse employee has revealed a ‘must-have’ $10.50 item that’s nearly identical to a high-end version that costs $515.
Jess, a retail manager from Melbourne, claimed Gem Skin-Loving Deodorant in Santal ‘smells just like’ Le Labo Santal 33 – a designer fragrance that costs nearly 49 times more for a 100mL bottle.
She claimed that both scents share similar fragrance notes, including sandalwood.
The personal hygiene range has landed in Chemist Warehouse stores, featuring five scents: Coconut Vanilla, Salted Caramel & Vanilla, Santal, Roasted Almond & Toffee andVanilla Macadamia.
Staying true to the brand’s ‘skin-loving’ focus, the antiperspirant sprays are formulated with nourishing ingredients like hyaluronic acid, vitamin E and shea butter.
‘I’ve never bought something so fast,’ Jess said in her video.
Sharing her thoughts on the scents, she said: ‘I was pleasantly shocked – so delicious.’
The Chemist Warehouse worker described the new Roast Almond & Toffee formula smelling like a ‘warm, almond coffee – topped with burnt butter toffee’.


Chemist Warehouse employee Jess has revealed the ‘must-have’ $10.50Gem Skin-Loving Deodorant in Santal that’s almost identical to Le Labo Santal 33 – a fragrance that costs $515
The Skin-Loving Deodorants have been popular among shoppers since launching last year – and has been flying off the shelves at Chemist Warehouse in recent weeks.
‘Love, love, love the Santal,’ one customer said.
‘Love this! Smells amazing and lasts all day,’ another raved.
‘Great smell and actually works very well,’ one added.
‘I gasped,’ one customer said the moment she spotted the deodorants at Chemist Warehouse, to which Jess replied, ‘I didn’t think they could get any better.’


The retail manager announced the news about the new launch of Gem Deodorant sprays
Georgia Geminder, founder of Gem, said she was excited to see her brand on the shelves of the popular chemist chain.
‘Customers can’t get enough of our Skin-Loving formulations, designed to moisturise and protect skin,’ she told FEMAIL.
‘Most importantly, our hard-working antiperspirants work to protect against sweat and odour for 48-hours.
‘Since day one, customers have always been the lifeblood of our business. We know our customers are shopping for multiple fragrances, building a fragrance wardrobe; we have a really exciting portfolio that is ready to answer that call.’
She added: ‘We will continue to partner with Chemist Warehouse to bring exclusive fragrances and formats to Australian customers nationwide.’