A convenient online shopping feature has finally arrived at Aldi Australia stores after 25 years.
Commencing Tuesday July 8, the budget supermarket chain will be trialling on-demand grocery delivery in their Canberra stores, thanks to a new partnership with DoorDash.
While initially disappointing for those outside the capital, the feature is expected to roll out nationally over the next few months.
For now, shoppers in Canberra will be able to shop Aldi’s exclusive range of products at the touch of a button – and have their shopping delivered right to their door.
This means no more juggling groceries to keep up with Aldi’s notoriously fast in-store cashiers.
The partnership is a first for the budget supermarket chain, which had up until now resisted following other major supermarkets into offering on-demand grocery delivery services.
Aldi Australia’s Chief Commercial Officer, Jordan Lack, told FEMAIL that an online shopping delivery feature was something their customers had been requesting for quite some time.
‘We know many Aldi shoppers have been eagerly awaiting news from us about adding a delivery service to our offering,’ Jordan said.
Aldi has launched on-demand grocery delivery in their Canberra stores, thanks to a new partnership with DoorDash
He confirmed that for the time being, Aldi’s availability on DoorDash is temporarily limited to Canberra while the collaboration is in a trial phrase.
But the supermarket CCO assured Aussie shoppers that plans to offer the on-demand delivery service nationally were already well under way and would commence shortly.
‘A trial is currently being held in Canberra and we look forward to rolling out our partnership with DoorDash nationally in the coming months,’ Jordan said.
‘Keep checking the DoorDash app to see when an Aldi store near you is available for delivery.’
Through the app, Canberrans will be able to order more than 1,800 Aldi-stocked products including fresh fruit and vegies, meat, seafood, dairy, bread and household essentials.
To order groceries, all shoppers need to do is download the DoorDash app or visit the website and search for ‘Aldi’ on the platform.
Customers will then be able to browse through the items available and add them to their online cart to purchase.
Shoppers can decide if they would like their ‘on-demand’ shopping order to be delivered as soon as possible, or, at a later time window that suits them.
The items will then arrive straight to the customer’s door.
The new online service allows shoppers to buy all their Aldi staples via the DoorDash app or website and then designate a time when they would like them to be delivered to their doorstep
Simon Rossi,DoorDash APAC’s Vice President said: ‘We are thrilled to partner with ALDI to deliver greater convenience, choice and affordability to the people of Canberra.’
‘Through this new partnership, we’re making it more accessible for shoppers to get their favourite ALDI products delivered directly to their door.’
Outside of Australia, Aldi is already in partnership with DoorDash in the US, offering the on-demand grocery delivery store to American shoppers.
Aldi has been operating in Australia for almost 25-years after opening its first two Sydney stores in 2001.
Unlike its major supermarket competitors Coles and Woolworths, the smaller German-based supermarket chain has tread tentatively into online shopping in Australia.
Just under a year ago, Jordan told the Australian Financial Review that they’d dismantled their online team because the operation costs too greatly affected their product costing structure.
Aldi’s CCO explained at the time that they’d opted to prioritise ‘value’ of cheaper groceries sold in-store ‘over convenience’ of online shopping.
‘The greater concern is the impact on cost structure as fundamentally keeping our costs low has a direct impact on the prices we can offer our customers,’ he told the publication.
