By LOUISE ALLINGHAM, FEMAIL REPORTER
Published: 12:02 BST, 16 September 2025 | Updated: 12:03 BST, 16 September 2025
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Stylish shoppers are obsessing over H&M’s chic trench coat, describing it as the perfect autumn wardrobe staple.
Trench coats have long been a fashion must-have during the UK’s chillier months, but can often be hard to find for under £50.
However, the high street offers plenty of options that won’t break the bank, including H&M’s Double Breasted Trench Coat for £44.99.
The knee-length, double-breasted jacket has a loose fit, so there’s plenty of room to layer jumpers and shirts underneath.
It’s available in cream and two shades of beige online, but some customers have found a luxurious chocolate brown in stores.
Fashionistas are racing to get their hands on the dark brown coat, as many have dubbed the hue the colour of the season.
TikTokers and influencers have snapped up the budget buy and have been showing it off on social media.
‘That is the nicest trench ever!!’ one woman said, and another wrote: ‘This is so chic’.


Stylish shoppers are obsessing over a H&M trench coat for its timeless classic design and very on-trend chocolate brown hue – and it’s less than £50 (pictured: Content creator Ruth Young trying on the coat)

‘Love the chocolate brown,’ one viewer replied, while someone simply added: ‘Unreal’.
For shoppers who can stretch their budget a little further, there is the A-Line Trench coat for £119.99 that has a Burberry-esque designer look.
If you’re looking for a trendy chocolate brown online, opt for the£74.99 Trench Coat,which customers are loving for its classic and timeless design.
Better yet, budgeting fashionistas will love theTwill Trench Coat in two shades of light beige for just £39.99.
Those who prefer a shorter length need not fret, as there is the Short Twill Trench Coat for £44.99 in beige and black.
Another shorter option is the £37.99 Trench-Look Jacket that comes in four different colourways.