A single mother has revealed how shecleared her £13,000 debt by posting plus size clothing haul videos online – and now earns £5,000 a month working just three hours a day.
Roxanne Freeman, from Leicester, racked up a hefty debt on her credit card by living beyond her means and even putting a deposit down on a caravan.
But by the summer of 2023, the 36-year-old owed £13,000 to the bank and knew she’d have to make serious budgeting changes.
She managed to turn her finances around with fashion content on social media, after inFebruary 2024, while working as a Slimming World consultant, the influencer came across a dress from TikToks shop.
She filmed herself trying it on before posting a review for her 1,000 followers – and was shocked when she earned £200 in commission within a week, pocketing 10 percent of every sale made through her link.
‘In my second month, I earned £600 and it just went up and up gradually, the stylish mother told theBBC.
‘I’m now earning up to £5,000 per month from just two to three hours’ work a day, it’s insane.’
She has since branched into posting more ‘sporadic’ videos that range from her speaking about her personal life to dancing along to trending songs on the platform.
Roxanne Freeman, from Leicester, said she used to live beyond her means and ended up racking up a £13,000 credit card bill
Roxanne, who now has almost 50,000 followers, has since left her slimming consultant job and relies solely on her income from TikTok.
The mother-of-two revealed her earnings vary each month depending on her followers.
Roxanne, who has two sons, aged six and 10, said the ‘life-changing’ money meant she was finally able to take her children on holiday abroad.
However, she admitted that sometimes the gig comes with its challenges, adding:’Sometimes imposter syndrome does sneak in a little bit and I worry, but you could lose any job tomorrow.’
In a video, which racked up 28,000 views, posted on her TikTok @roxannefreeman Roxanne explained that she hasn’t always been the bubbly, confident person that her followers see online.
She said: ‘I have got to be honest I wasn’t always like this, I have got to age 35 hating myself, throughout my childhood and teenage years I was always bullied.
‘But because I have had such low self esteem all of my life, it’s been a long hard journey, I’m now at a place where I do genuinely love every ounce of my being.
‘I now don’t give a s*** what people say about me and I’m a firm believer in everything happens for a reason.’
Roxanne started filming plus size clothing hauls on TikTok and now makes a whopping £5,000 a month filming
The single mother, who now has almost 50,000 followers, has since left her slimming consultant job and relies solely on her income from social media
Roxanne – who has suffered with low-self esteem and bullying in the past – revealed that nasty comments from trolls used to upset her when she first started posting online, but admitted they no longer affect her.
She said: ‘I genuinely love myself so much, that your words about me being fat, do you not think I realise that I’m overweight?’
It comes after amajor talent manager has lifted the lid on how much money influencers are really making.
Appearing on Susan Yara’s YouTube channel, Ali Grant of the influencer marketing agency The Digital Department explained that income can vary wildly based off of an influencer’s engagement and how much they post.
However, she explained that the average influencer with an engaged following should be earning around half a million dollars annually.
‘If you have a million followers on Instagram and you have good management and a vision, you’re doing all the things right as a content creator, which is consistency and having a POV, you should be making around $500,000 (£400,000)a year,’ she said.
Further explaining the pay structure, Ali said that influencers can charge $30,000 to post an Instagram Reel, but can add on ‘another $15,000 (£12,000) to $20,000 (£16,000)’ to share the Reel to their Instagram Stories.
And she stressed that the pricing all comes down to an influencer’s analytics and how engaged their followers are.
‘Someone with a million followers could have 100,000 story views, some could have 10,000 story views,’ she explained.
‘It’s all over the place so it’s really hard to say.’
Ali also shared that as a general rule, influencers should charge $1,000 (£800) per post for every 10,000 followers that they have.
She too added that she knows some top tier creators who are making up to $5 million (£4 million) a year from influencing.
Given the huge earning potential, it’s no surprise that Gen-Z are desperate to become content creators- with a recent survey saying 57 percent of young people want to be influencers.
